Discussion and Approval of the 2026 Lodger's Tax Advisory Board Work Plan

This document outlines the 2026 Work Plan for the Lodger's Tax Advisory Board (LTAB) in Los Alamos County. The plan details the board's objectives, activities, and timelines for the upcoming year, focusing on enhancing tourism and maximizing its economic benefits.

Key Activities for 2026 include:

• Completing the Year 7 Review of the Tourism Strategic Plan to assess progress and identify future initiatives.
• Continuing oversight and reporting of Lodgers' Tax expenditures.
• Collaborating with DestinationiQ to grow and enhance tourism opportunities, improve public access to information, and highlight the small business community.
• Identifying and evaluating projects to increase visitor spending and extend the length of stay in Los Alamos County.
• Promoting tourism, sponsoring special events, and supporting community events.

The board also identified lessons learned from the previous year, including the importance of quorum for achieving goals and the need for ongoing training on the board's purview. The LTAB will interface with various county departments and other boards, including the County Council, Community Development, and Parks and Recreation, to achieve its goals. The work plan aligns with several County Council priorities, including Economic Vitality, Local Business, Downtown Revitalization, Educational, Arts, Cultural, and Historical Amenities, Tourism and Special Events, and Quality of Life.